What is a landing page? | Web Development Blog
Updated: Nov 21, 2022
A landing page is a web page that appears after clicking on a hyperlink. It's the first thing website visitors see, and its main purpose is to convert them into customers.
Your landing page lets you make a trade off between showing off your product and getting the visitor to take a desired action, such as subscribing to your email list or buying a product.
There are three types of landing pages: click-through, lead capture, and sales pages. Let's explore each in detail.
Click-Through Landing Page
A click-through landing page is used to promote a product or service. It has a brief description of the offer and a CTA (call to action) that asks the visitor to click through to learn more or sign up.
This type of landing page is best for offers that are time-sensitive, such as sales or discounts. The goal is to get the visitor to take the next step, so the design and copy need to be clear and concise.
Lead Capture Landing Page
A lead capture landing page is used to gather information from website visitors. It has a form where the visitor can enter their name and email address in exchange for a free white paper, e-book, or other valuable content.
The goal of a lead capture landing page is to start building a relationship with the visitor. The design and copy should be friendly and inviting, and the form should be easy to complete.
Sales Page Landing Page
A sales page landing page is used to sell a product or service. It has a brief description of the offer and a CTA (call to action) that asks the visitor to buy now.
This type of landing page is best for products or services that are time-sensitive, such as sales or discounts. The goal is to get the visitor to take the next step, so the design and copy need to be clear and concise.
Tips to create a successful landing page
You need to follow these tips in order to create a high converting landing page
Set your Goal: Before you can create a landing page, you need to determine its goal. What do you want the visitor to do? Here are some common goals:
Subscribe to your email list
Download a white paper or e-book
Buy a product or service
Register for a webinar or event
Once you know what you want the visitor to do, you can create a landing page that's tailored to achieve that goal.
2. Design Matters: The design of your landing page is just as important as the copy. It needs to be visually appealing and easy to navigate. The goal is to keep the visitor's attention focused on the CTA, so make sure it stands out.
Also, make sure the form is easy to complete and that the buttons are big and easy to click. If you're using a video, make sure it's short and to the point.
If you're not getting the results you want, make changes to the design or hire someone to design a landing page. The goal is to create a landing page that's effective and converts visitors into customers.
3.) Testing is Essential
Landing pages should be tested to make sure they're achieving their goal. You can use a tool like Google Analytics to track how many people visit the page, where they came from, and what actions they took.