Updated: Nov 4
Your website is a place where many consumers meet your brand for the first time. That first interaction is crucial. It forms a lasting impression and is often the determining factor in whether or not people will engage with your brand, products, or services.
Great website design and development increases your conversion rate, reduces your bounce rate, and drives users to spend frequent, recurring time on your site.
Wix already provides millions of people with basic site templates that can be edited and managed by non-designers. But when it comes to something as crucial to success as a great website, hiring a professional is always the right choice.
In this post, we’ll run through some of the most compelling reasons why your brand should hire a Wix web designer to make your website the best it can possibly be.
1. Communicate Your Vision More Clearly
If consumers aren’t sure of what you’re trying to say, they aren’t likely to believe it. You need a way to convey your values, mission, and vision for the future quickly—before they exit the page.
In today’s digital-driven world, the race against the bounce rate is real. Attention spans are shorter than they’ve ever been, which puts fast, effective, and compelling communication at the forefront of web design importance.
Fortunately, this is an area in which Wix designers excel. Wix web designers are highly experienced in the process of conveying your brand’s mission in a clear and captivating way. When users understand what you’re all about, conversion happens naturally.
2. Strengthen Your Online Strategy
Every brand needs a strong, comprehensive strategy for the future of its business. From setting short-term goals to long-term goals, brands that want to compete with others in their industry require structure, foresight, and professional brand strategy skills to gain success.
Highly skilled Wix designers and developers exist for this very purpose. They understand the unique language of brand strategy and how to make it work in your favor. They can contribute to your online strategy, ensure your website is always running smoothly and is up to date, and can quickly and professionally complete any changes required, with little to no downtime or redundancy.
3. Deliver A Better User Experience For Clients
According to a recent Global Statistic report, over 70% of online users will abandon their shopping carts due to poor UX or UI design experience. A high-quality user experience is essential for high conversion rates, which makes it one of the most important aspects of any website.
A professional Wix designer is fully equipped to design, develop, and deliver a website structure that is easy to navigate, flows in an intuitive direction, and takes users to where they really want to go, fast.
Skilled UX and UI design are one of the most popular occupations in the world right now, and for good reason. Without it, even websites with a strong concept will struggle to grab the attention of their target market.
4. Experience Direct Client-To-Designer Engagement
Every professional web designer will pride themselves on their hands-on approach to connecting with clients. When you work alongside an accomplished designer, you can discuss ideas, have your questions answered, and experience the comfort of knowing your project is in good hands.
Web designers understand that the client’s needs are their priority, and can handle your problems personally without the typical delays.
Many of the larger-scale web design corporations lack the communication and empathy needed to create a truly powerful site, which can lead to subpar site impacts. With a Wix web designer, you know your brand is going to get handled with the appropriate level of care and attention.
5. Attract An Audience That Resonates With Your Brand
One of the first things any brand strategist will tell you is that you need to know your audience. But while that is an extremely important part of any modern brand strategy, knowing how to actually attract and connect with that audience is a whole other story.
Wix web designers come readily equipped with the skills, knowledge, and experience it takes to formulate a strong audience attraction plan that appeals to your target market in particular.
With the right people at the helm, your audience will find it much easier to resonate with your site and make decisions that strengthen your brand over time, not break it down.
6. Increase Site Optimization
Properly optimizing your website for higher online traffic, conversions, and sales is critical to any successful brand. But if you lack the technical skills to understand current optimization trends, creating a website that is fit to compete with other brands is a dead-end road.
Wix designers and developers have extensive experience in areas like Search Engine Optimization (SEO) or white hat backlinks, which means your website has a much higher chance of getting seen online and getting interacted with on a consistent basis.
7. Tell A Story Through Your Wix Website
A big part of what a website does is tell a story. But depending on how well that story is being told, it could be a fairytale or a nightmare. Every brand has a story or a message that it’s trying to convey to consumers, and when packaged in the right way, consumers will connect with it.
A professional Wix web designer can take your concept, vision, and story in its raw form and help you build it up into something aesthetically and functionally beautiful.
Some things are simply best left to the professionals. Regardless of whether you want to run an e-commerce store, create an online portfolio, or market your business or services, your website is your digital identity. It’s the key to cementing your presence in a hugely competitive online-orientated world.
Wix is an excellent site builder, but it takes a professional web designer to ensure that you can make the most of it. Not only do they save you time and money, but you can also ensure that the end result is one that accurately reflects your brand and all it offers. Hiring a Wix designer is an investment that will have a high return on investment both now and in the future.