Updated: Oct 1
Graphic designers have become increasingly popular in recent years. They specialize in assembling images, typography, or motion graphics into a unique design for your needs. This can be for published, printed, or electronic media. Hiring a graphic artist is something many people do for their business. No matter what industry you work in, they can be very helpful when designing your marketing materials, book covers, advertisements, and much more.
Many people will hire a logo designer when beginning a new business venture, so they can create their trademark and make it look professional from the start. They may also hire a business card designer for similar reasons. Once their business is established and they begin creating other marketing materials, they often hire flyer designers or branding design experts. This alleviates some of the stress of marketing and advertising, and we all know that when you’re starting a new business, you have enough on your plate. It’s okay to delegate tasks like this to other professionals, especially if graphic design isn’t one of your strong suits.
There Are Many Ways to Find a Good Graphic Artist
You can use several freelance websites like Upwork or Fiverr. These are especially helpful because they offer up-front pricing, honest reviews from previous customers, and overall ratings right on their main profile. They often include portfolios of previous work too, so you can see if someone matches the style you’re looking for before you begin a conversation or place an order. Most freelancers offer revisions if you’re not happy with the first results, but the more experienced graphic designers usually know the right questions to ask before beginning.
How Much to is Cost to Hire a Graphic Artist?
The cost to hire a graphic artist varies greatly. If you go with a freelancer you might be able to have a lower or more flexible budget, whereas hiring an established marketing agency will usually cost a bit more. Freelancers can range anywhere from $15 - $150 per hour, while agencies that specialize in graphic design tend to start around $99 per hour and up. While neither is better than the other, because some freelancers will definitely impress you, make sure you do your research first, and check out their credential and past experience before committing.
When hiring a graphic designer, no matter what the reason, be sure your intentions and expectations are clear. While you may not be able to draw anything more than stick figures, you can still clearly relay your vision in great detail. A good graphic designer will ask questions, they’ll figure out the style you’re going for, and often times they will even provide a rough draft before sending back the final masterpiece.
If you’re wondering if hiring a graphic designer is worth the money, just remember that having a professional look for your business will attract more customers. First impressions are everything! Creativity is their love language, and they can offer one of a kind ideas and details that you wouldn’t even imagine. Relieve the stress of designing your own marketing materials and ask a graphic designer today!