How to boost your business online | Web Development Blog

Crystal Coded
Dec 23, 2021
8 min read

Updated: Sep 22

Being an entrepreneur, you need to have a spectacular business idea and/or product and a stunning website to support it. But, what if you have a online website but your not getting any traffic or sells. Let me be the first to tell you; that having a beautiful, responsive website with all the bells and whistles doesn't mean anything if you do not have proper SEO; Search Engine Optimization. Running a business these days can be very challenging because of the high competition in the market, but if you are interested in boosting your business in the online space you should implement SEO.

With an e-commerce business you have to be on your game to compete with your rivals, especially because of the recent pandemic a lot of businesses have shifted their business online. It helps to have a website of coarse, but the best tool to boost your online business is to have professional website with SEO optimization.

How do I use SEO optimization to promote my online business?

When you sell products or services online it can be challenging to get all your products or services listed (if you need help, we can create you a beautiful Wix eCommerce website or Wix Bookings Website). The best solution and most user friendly option for this task is having a good website design. There are many website design platform you can use to design your website such as Wix, WordPress and Shopify. If this is overwhelming you can also hire an expert web developer to get this done. One of the best parts of using any of the previously mentioned web platforms is how well and easy you can implement SEO optimization (Read our article on how to boost SEO on Wix, if you want to give it a stab yourself). SEO helps to bring more traffic to your website and enhance your online business. Here are some steps to promote business with your website:

Create a strong newsletter with attractive content and automations
Make sure your website looks attractive to mobile users as well as desktop users
Make a strategy for social media marketing
Implement SEO (for strong SEO hire a SEO specialist)
Encourage visitors and followers and support and promote your business

With the competitive market, it is difficult for new businesses to grow in the market. So in a highly competitive market SEO is essential.

wix seo specialist how to optimize seo on wix

There are some ways to promote an online business that won’t cost much:

A killer website
Embrace social media, ALOT!!
Wix SEO Wiz or Yoost (For Wix and WordPress websites)
Digital marketing
Engage with site visitors and get feedback

Lets go into detail of these essentials one-by-one:

1) Boost your business online presence with a killer website!

A website is undoubtedly the most essential tool for an online business, serving as the digital storefront that represents your brand to the world. Having a professional and visually appealing website is crucial for attracting and retaining customers. Using a web designing platform is one of the easiest and most accessible ways to create a website, as these platforms offer a plethora of templates, themes, and customizable features that cater to various industries and business needs. Whether you are a small startup or a well-established enterprise, web designing platforms provide an array of efficient and reliable tools specifically designed to enhance your online presence and boost your business operations.

These platforms often come equipped with user-friendly interfaces that allow even those with minimal technical skills to build and manage a website effectively. Features such as drag-and-drop functionality, pre-built layouts, and integrated e-commerce solutions make it simple to create a site that not only looks professional but also functions seamlessly. Additionally, many of these platforms offer built-in SEO tools, analytics, and marketing integrations, which can significantly aid in driving traffic and conversions.

However, while these platforms simplify the web design process, creating a truly standout website can still be a challenging endeavor. Crafting a site that effectively communicates your brand message, engages visitors, and converts them into customers requires careful planning and execution. This is where seeking professional assistance can be invaluable. If you find the process overwhelming or if you desire a more customized approach, don't hesitate to hire a Wix expert, WordPress Expert or Shopify Expert. These professionals possess the skills and experience necessary to elevate your website from a basic online presence to a killer website that not only meets but exceeds your business goals.

By collaborating with an expert, you can ensure that your website is not only visually appealing but also optimized for performance, speed, and user experience. They can help you navigate the complexities of web design, implement best practices for SEO, and create a responsive design that looks great on all devices. Ultimately, investing in a killer website is an investment in the future of your business, setting the stage for growth and success in the competitive online marketplace.

2) Embrace Social Media, A Lot

Social media has evolved into an indispensable tool for online businesses seeking to thrive and expand. The significance of having a robust social media presence cannot be overstated, as it serves not only as a platform for marketing but also as a means of building relationships with customers and enhancing brand visibility. To achieve efficient business improvement, harnessing the power of social media is essential, as it provides unparalleled opportunities for engagement and interaction with target audiences.

Among the myriad of social media platforms available, Facebook stands out as a versatile giant, offering businesses the ability to create dedicated pages, share content, and interact directly with customers through comments and messages. Its extensive user base allows for targeted advertising, enabling businesses to reach specific demographics and tailor their marketing strategies effectively. Additionally, Facebook's various features, such as groups and events, facilitate community building and foster loyalty among customers.

Similarly, Instagram has gained immense popularity, particularly among younger audiences, making it an ideal platform for brands that rely heavily on visual content. With its focus on images and videos, Instagram allows businesses to showcase their products in creative ways, engage followers through stories, and leverage influencer partnerships to reach broader audiences. The platform's shopping features also enable seamless transactions, making it easier for customers to purchase directly from posts, thus enhancing the overall shopping experience.

Lastly, TikTok has rapidly emerged as a powerful platform for businesses aiming to connect with Gen Z and millennial consumers. Its short-form video format encourages creativity and spontaneity, allowing brands to craft engaging content that resonates with users. By participating in trending challenges, utilizing popular sounds, and collaborating with influencers, businesses can increase their visibility and create viral marketing campaigns that capture attention in a crowded digital space.

Embracing social media is not just an option but a necessity for boosting your online businesses in the current market. By strategically leveraging platforms like Facebook, Instagram, and TikTok, businesses can enhance their marketing efforts, foster customer relationships, and ultimately drive growth. The key lies in understanding each platform's unique features and user demographics, allowing businesses to tailor their content and engagement strategies effectively. The impact of a well-executed social media strategy can be transformative, leading to increased brand awareness, customer loyalty, and sales growth.

3) Use Wix SEO Wiz or Yoast Tools to Boost Your Online Presence

SEO is crucial for promoting your website and increasing web traffic. Using the right tools, like Wix SEO Wiz or Yoast, can significantly improve your site's search engine ranking. Wix SEO Wiz offers a user-friendly, step-by-step guide to implement effective SEO practices, generating a personalized plan based on your website's details. This includes optimizing titles, descriptions, mobile-friendliness, and loading speeds.

For WordPress users, Yoast provides a comprehensive suite of tools to enhance SEO performance. It offers real-time content analysis, focusing on keywords, readability, and structure, allowing immediate optimization. Yoast also emphasizes quality content creation, helping you set focus keywords, meta descriptions, and social media previews.

Both Wix SEO Wiz and Yoast are excellent for improving online presence, making your site visible and competitive. They are beneficial for small business owners, bloggers, and e-commerce entrepreneurs, leading to increased traffic, engagement, and conversion rates.

Crystal Coded also offers comprehensive SEO services designed to enhance your online presence and improve search engine rankings. By utilizing advanced techniques such as keyword optimization, content creation, and backlink strategies, Crystal Coded ensures that your website not only attracts more visitors but also engages them effectively. Our approach focuses on understanding your unique business goals, allowing for the implementation of SEO strategies that drive targeted traffic and increase visibility in a competitive digital landscape. With Crystal Coded, you can elevate your brand's online presence and achieve sustainable growth.

4) Promote your business with digital marketing

Digital marketing has become an essential component for businesses looking to expand their reach. By harnessing the power of various digital channels, you can effectively promote your products or services to a broader audience than ever before. One of the key advantages of digital marketing is its ability to provide measurable results, enabling you to track the success of your campaigns in real-time and adjust your strategies accordingly for optimal performance.

Social Media Marketing

To fully leverage digital marketing, consider utilizing a diverse array of platforms tailored to your target audience. Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn offer unique opportunities to engage with potential customers, showcase your brand's personality, and foster community interaction. Each platform has its own strengths; for instance, Instagram is particularly effective for visually-driven content, while LinkedIn is ideal for B2B marketing and professional networking.

SEO Marketing

In addition to social media, search engine optimization (SEO) plays a crucial role in enhancing your online visibility. By optimizing your website and content for search engines, you can improve your rankings on search results pages, making it easier for potential customers to find you. This involves researching relevant keywords, creating high-quality content, and ensuring your website is user-friendly and mobile-responsive.

Email Marketing

Email marketing is another powerful tool within the digital marketing arsenal. By building a targeted email list, you can send personalized messages, promotions, and updates directly to your audience's inbox. This not only helps maintain engagement but also drives conversions by encouraging recipients to take action, whether that means making a purchase, signing up for a webinar, or visiting your website.

Pay-per-click (PPC) advertising/marketing

Furthermore, consider investing in pay-per-click (PPC) advertising, which allows you to place ads on search engines and social media platforms. This method can yield quick results by driving targeted traffic to your site, as you only pay when someone clicks on your ad. Combining PPC with strong landing pages can significantly boost your conversion rates.

Content marketing

Lastly, content marketing is a vital aspect of digital marketing that should not be overlooked. By creating valuable, informative, and engaging content, you can establish your brand as an authority in your industry and build trust with your audience. This could include blog posts, videos, infographics, and podcasts, all of which can be shared across various channels to increase your reach and attract more users.

5) Engage with Site Visitors and Gather Feedback

Customer feedback is crucial for guiding business decisions and strategies, ensuring alignment with audience needs. Gathering and responding to feedback enhances customer satisfaction, fosters loyalty, and encourages repeat business and referrals. To engage visitors, use channels like surveys, feedback forms, and chat features on your website. Social media is also valuable for collecting opinions. Actively monitor these channels and engage with customers to show you value their input and are committed to improving their experience.

Business growth requires careful planning and execution. A strong online presence, enhanced by effective SEO strategies, is vital. SEO attracts the right traffic, increasing visibility and conversions. This involves keyword research, content optimization, site speed improvement, and mobile-friendliness. Regularly updating content based on feedback keeps your site relevant and boosts SEO. Engaging with visitors and valuing their feedback is key to a successful business strategy. By improving products and services and fostering a loyal customer community, combined with robust SEO, your business can achieve sustained growth and success.

Need a website designed? Check out our Web Design Services!

Hire Crystal Coded's Web Design Agency to launch your website effectively. Our experienced team customizes websites to fit your unique needs, aligning with your brand using the latest technologies and design trends for optimal performance on all devices. Whether starting fresh or revamping, we offer comprehensive, personalized services. At Crystal Coded, we empower clients with knowledge and support, ensuring a seamless experience that exceeds expectations. Contact us for assistance; we're here to help you succeed online!