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How to Improve your Wix Website with On-Page Optimization (On-Page SEO) | Wix Designer Blog

Updated: Oct 22, 2023

Creating a website on Wix is one of the fastest and smartest methods to getting on the internet. When looking for a business in your location — a place to grab a bite, spend the night or get a haircut – your potential customers will turn first to the search engine. In this competition of e-commerce, a website is not enough to enhance your business. Your goal is to make sure your business is the one that shows up first. For that to happen, you need to have an understanding of what On-Page SEO is as well as mastery over Local Search Engine Optimization, or as we call it in the industry “ Local SEO.”

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What is On-Page Optimization aka On-Page SEO

On-page optimization is a technique of optimizing web pages for specific keywords to improve traffic and search visibility. It aligns the page-specific elements with keywords.

There are two kinds of SEO, technical SEO and on-page SEO. Most people consider both of them as the same but there is a little difference between them. Technical SEO only addresses things like page speed and indexing etc but on-page SEO focuses on specific URLs.

There are billions of websites on Google and Google ran over 600,000 experiments and updated its algorithm more than 4,500 times. The company is on a mission to create the smartest search engine in the world, and they’re doing a pretty good job. And yet, despite its constant improvements, it’s not perfect. Google still needs help understanding new content. That’s where on-page search engine optimization (SEO) comes in.

On-page SEO helps Google better understand your website. And that improves your rankings, which leads to more organic traffic. Wix SEO helps to enhance your website visibility on front pages. For this purpose, a Wix SEO specialist is required.

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How do you optimize your URLs:

There are certain methods to optimize your URLs:

A keyword: Including the main keyword in your URL helps to understand the search engine and users.

Real words: Use real words in your URL instead of shaky and difficult words.

Use hyphens: The use of hyphens in your URLs make them more unique and readable for the users.

Avoid session IDs: Google advises that you should use cookies instead of session IDs in your URLs.

Short and easy: for a better and good result your URL must be short and easy. It will help search engines and users to understand it.

Place of a keyword: place the keyword on the left side in the URLs as far as possible.

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If you want to boost your Wix website, On-page optimization is the latest technique, so you should hire a Wix SEO specialist for this purpose. Wix SEO helps to improve your visibility and easy access to users. These days many small ranked their website on the top pages of Google by using the Wix local SEO technique. Because of its easy functions and reliability, Wix SEO is very much popular among new business enterprises and will have a brighten future.


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